Effective March 1st, the Community Child Abuse Council has a new name: THRIVE Child and Youth Trauma Services. More than just a rebranding, this is the culmination of a two-year process that has included the development of a vision, mission, and community impact planning initiative, all aimed at reflecting the aspirational core of our work. We believe thriving children create thriving communities. With that end in sight, our programs and services as well as our name are now embedded with the values and impact we want to achieve.
Familiar parts of our former branding have been retained – graphic design, colour scheme, 3-part mandate – in honour of nearly 40 years of community service under our former name. Our new name not only reflects our commitment to seeing young people thrive, but also offers a clear statement about what we do. Our trauma services continue to focus on the specialized area of child sexual abuse, problem sexual behaviours, and the unique needs of newcomers whose trauma has come from war, terrorism, and often harrowing journeys to arrive here in our community. And, we remain committed to enhancing our 3-part mandate to include education, prevention, and treatment programs for more children, youth, and their families who need help to heal after experiencing trauma.
We are grateful to the many stakeholders whose input helped us develop our new branding. Responses to our new name were overwhelmingly positive: “clearly identifies your focus”; “like the shift away from abuse to thrive”; “it’s fabulous!”; “welcoming and positive”; “provides hope”. We also want to extend special thanks to George Bakker for his design work and assistance with the new logo.
These are exciting times as we count down to our 40th Anniversary in 2016. We continue our work to expand and enhance programs to address the needs of children and youth and their families in our community. We moved to a new and improved space a few months ago, and we are embarking on innovative new education and prevention initiatives (many in collaboration with community partners) including our Journeys of Change theatre project (funded by an award from the SpecKids Change Challenge) to be staged across the community over the next year.
We invite you to join us as we move into our fifth decade working to end child abuse, to promote the safe and healthy development of children, and to build a thriving community created by thriving children.
UNICEF has released An Agenda for EVERYChild 2015, highlighting the Sustainable Development Goals and calling for children everywhere to be at the heart of this new global agenda:
World leaders are setting out a roadmap for human progress over the next 15 years. Known as the Sustainable Development Goals, these new global targets will drive investment and action in virtually every country on earth, touching millions of lives. That is why it is vital that every child is included – and that children everywhere are at the heart of the new global agenda. 2015 should be a year of global action for children, engaging everyone – governments, institutions, corporations, communities, families, and individuals in every country – to demand and drive change for every child.
The first of the 7 goals identified is to "end violence, neglect, exploitation and abuse of children". And, importantly, the agenda recognizes this as an issue in all parts of the world.
Violence against children is a universal problem affecting every community and every country. Despite its prevalence, violence against children often hides in plain sight. More must be done to encourage people to speak out when they see or suspect violence against children, to raise awareness in schools and communities, and increase investment in social welfare systems and services that protect children from harm and provide support to those who are already victims.
For more information, visit UNICEF.
The last few weeks, leading up to the Christmas holidays, have been especially wonderful for the children, youth, and families who turn to the Community Child Abuse Council for help in very difficult circumstances. And our team of staff and clinicians have had particularly big smiles as a result of the generous community support that has bolstered our efforts and reinforced our belief in the generosity of the Hamilton community. Heartfelt thanks to everyone whose contributions have helped to make this a season of smiles for all of us! With your help, we are able to be here with specialized trauma treatment when youngsters need us and to forge ahead with all-important education and prevention efforts that we know will make a difference in many young lives. May this be a season of smiles for you as well, and may 2015 see more of Hamilton's children and youth thriving in every way.