Effective March 1st, the Community Child Abuse Council has a new name: THRIVE Child and Youth Trauma Services. More than just a rebranding, this is the culmination of a two-year process that has included the development of a vision, mission, and community impact planning initiative, all aimed at reflecting the aspirational core of our work. We believe thriving children create thriving communities. With that end in sight, our programs and services as well as our name are now embedded with the values and impact we want to achieve.
Familiar parts of our former branding have been retained – graphic design, colour scheme, 3-part mandate – in honour of nearly 40 years of community service under our former name. Our new name not only reflects our commitment to seeing young people thrive, but also offers a clear statement about what we do. Our trauma services continue to focus on the specialized area of child sexual abuse, concerning sexualized behaviour, and the unique needs of newcomers whose trauma has come from war, terrorism, and often harrowing journeys to arrive here in our community. And, we remain committed to enhancing our 3-part mandate to include education, prevention, and treatment programs for more children, youth, and their families who need help to heal after experiencing trauma.
We are grateful to the many stakeholders whose input helped us develop our new branding. Responses to our new name were overwhelmingly positive: “clearly identifies your focus”; “like the shift away from abuse to thrive”; “it’s fabulous!”; “welcoming and positive”; “provides hope”. We also want to extend special thanks to George Bakker for his design work and assistance with the new logo.
These are exciting times as we count down to our 40th Anniversary in 2016. We continue our work to expand and enhance programs to address the needs of children and youth and their families in our community. We moved to a new and improved space a few months ago, and we are embarking on innovative new education and prevention initiatives (many in collaboration with community partners) including our Journeys of Change theatre project (funded by an award from the SpecKids Change Challenge) to be staged across the community over the next year.
We invite you to join us as we move into our fifth decade working to end child abuse, to promote the safe and healthy development of children, and to build a thriving community created by thriving children.