In 2012, THRIVE Child and Youth Trauma Services (then the Community Child Abuse Council) was designated the Local Charity Partner for the RBC Canadian Open, Canada's national golf tournament (hosted in 2012 at the Hamilton Golf & Country Club). Our selection meant we would be the beneficiary of a generous donation from the RBC Foundation ($250,000) and would have additional opportunities to raise funds by leveraging this tremendous partnership. We launched our Heart of the Open Campaign to do just that, and raised $150,000 thanks to the generosity of our local community and our exposure during the week of the RBC Canadian Open.
In total, our partnership with RBC generated more than $400,000 during a year of firsts and a campaign that reached out to our community in new and unprecedented ways. More than 150 volunteers helped to make our success possible. We are forever grateful to those volunteers, and to everyone who made our partnership with the RBC Canadian Open such a successful one. We are particularly grateful to the "RBC family" of employees who put such heart into our campaign and worked so tirelessly at ensuring our achievement.
The impact of this remarkable partnership – and especially the funds it raised – began to be seen in tangible ways almost immediately. And it continues. THRIVE has invested these funds in child abuse prevention, education, and treatment programs and strengthening our capacity to lead our community's response to childhood sexual abuse. We have been able to provide trauma treatment to more children and youth annually thanks to the continued investment of community partners - many of these first learned of our work during the significant media coverage of the RBC Canadian Open. We have developed new and effective outreach and engagement strategies to connect more newcomer families with our OASIS Program, designed to address the unique mental health needs of immigrant and refugee children and youth. We have engaged more professionals in our Internship Program and provided training opportunities and knowledge exchange to a diverse network of partners and colleagues. We are also able to invest in more education and prevention initiatives that, ultimately, can help to stop abuse before it happens, and have set aside vital resources for contingency and capital funds.
This remarkable year - the campaign and the Local Charity Partner designation - may now be behind us, but the impact and the benefits for local children, youth, and families will be felt long into the future. THRIVE extends sincere thanks to all who played a part in this tremendous achievement aimed at changing young lives and helping children to thrive.